Goal
Effectively engage the target audience, share relevant information, and drive desired actions.
Why
With your Letting or Sale now created you will want to send this as an email campaign to your marketing lists and other contacts.
Sending Your Letting or Sale as an Email Campaign to Matching Applicants
Send the email to matching applicants stored in your system OR to a marketing list.
Within your Disposals Interest Schedule, you can easily send a campaign to all matching applicants. To do this, simply go to the actions dropdown and select "Email matching applicant".
From there, you have the option to send the email to all matching applicants or, alternatively, select specific individuals you wish to reach or target. Once you’ve chosen your recipients, you can proceed to compose the email, tailoring the message to suit your audience.
This approach ensures you are effectively targeting the right applicants, helping to enhance your marketing efforts within the disposals process.
Kato offers a helpful feature called the "Safety Net", designed to give you greater control over your email campaigns by allowing you to double-check your recipients before sending. This Safety Net feature enables you to manage your mailing lists effectively by modifying recipients. To remove a contact, use the 'View recipients' option to browse and delete specific recipients directly from the list in Kato. When adding a contact, you can use the search bar to find and add recipients, provided they already exist within your CRM system.
This feature ensures that you can review your contact list thoroughly, with the option to remove or add recipients by simply searching for the contact, provided they are already stored within your CRM.Additionally, you can ensure a seamless campaign by verifying that all recipient contacts are synchronized with your CRM data in Kato. Keeping your CRM updated ensures accurate targeting.
In addition to managing your recipient list, Kato also provides the option to send yourself a test email and preview the campaign before sending it out.
This feature allows you to ensure that both the content and the format of your email are accurate and ready for distribution.
Sending Your Letting or Sale as an Email Campaign to Marketing Lists
Within your Disposals Interest Schedule, you have the option to send a campaign to a specific marketing list uploaded by our team.
To do this, simply navigate to the actions dropdown and select "Email a marketing list". From there, you can choose the particular list you are aiming to reach or target.
Once you have selected your desired marketing list, you can follow the same steps as used in the "Email matching applicants" process.
This allows you to compose and send a tailored email campaign to the specific group you have selected, ensuring your communication is directed at the right audience.
By using this feature, you can streamline your marketing efforts, ensuring your message reaches the intended recipients with ease and precision.### Managing Recipients in Your Mailing Lists Managing recipients in a mailing list for an email campaign in Kato involves straightforward steps. If you'd prefer to start fresh or manage recipients outside the existing system:
Alternative Method: Uploading a New List
Prepare a new mailing list file and ensure it is formatted according to Kato's best practices.
Submit this file to the Kato support team through a clearly marked separate request to avoid confusion with ongoing threads. This option allows you to maintain accuracy and precision when reaching out to particular user groups.
Verifying Mailing List Uploads
Once your mailing list is uploaded to the Kato system, you can confirm the upload and manage the list through your Kato profile. Follow these steps to check:
Log in to your Kato account.
Navigate to the Contacts tab under your Profile section.
Use the Marketing List filter to locate your uploaded mailing list. This will display all mailing lists under your profile, so you can make sure your list has been successfully added. If your list is visible in this section, the upload has been completed.
Overview of Sent Campaigns:
Kato provides a summary of all email campaigns that have been sent. It allows you to track key details such as recipients, delivery status, and engagement metrics.
This feature helps you evaluate the effectiveness of your campaigns, enabling better decision-making for future marketing efforts and ensuring successful communication with your target audience!
Kato allows you to download real-time statistics from your email campaigns, providing immediate insights into their performance. This feature enables you to monitor engagement levels, track key metrics, and assess the overall success of your campaign as it unfolds.
Additionally, Kato gives you the option to download recipient-specific statistics. This ensures you have a detailed record of how individual recipients engaged with your email, allowing for more targeted follow-up actions and improved campaign management.
Engage your audience, share valuable insights, and drive results with each campaign!