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Lesson 2: Publishing to Marketing Outputs
Lesson 2: Publishing to Marketing Outputs

Quick overview of publishing your Properties to Marketing Outputs within Kato.

Hailey Good avatar
Written by Hailey Good
Updated in the last hour

Goal

Effectively increase property visibility, attract qualified buyers or tenants, and drive valuable enquiries by consistently uploading accurate and compelling marketing details to property portals.


Why

Uploading marketing details to property portals aims to maximise property visibility, attract potential buyers or tenants, and drive enquiries, leading to successful transactions.


PDF

You can publish to PDF using your selected template, ensuring that all details from your marketing page are included.

We recommend adding your floor units to the Availability tab within Kato, as this will generate a uniform accommodation table in the PDF.

Our PDFs can also include any marketing brochures you’ve added in the Media tab and display any joint agents listed there too.

Marketing has never looked so good πŸš€!

Handy Tip: For best results ensure your property has the below included:

β€’ Images (at least 2)

β€’ Key points (at least 4)

β€’ Location and description text

β€’ Floor availability defined


Microsite's

A microsite is a small, standalone website or a group of web pages that functions independently from the main website. It is often used for specific products, campaigns, or events, with its own unique URL, providing a more focused and customised user experience.


Website

Kato provides a unique XML feed for your organisation to integrate with your website.

Once set up, whenever you publish to your website from Kato, a unique link will appear, directing you straight to the property published on your website.

You can choose the type of information you'd like to feed through, and even generate your featured properties directly from Kato.


Twitter (X)

Link your Twitter account to easily market your property from Kato, just like all other marketing options! This seamless integration helps you promote your listings effortlessly across platforms.

Once linked, generate your tweet and send πŸš€!

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